□ Click Here if You are Not a Robot
(Raising The Bar on Our Relatability )
Recently I logged onto an on line shopping website and before checking out, I was directed to a box that asked me to verify that I was not a robot. This got me thinking about the strange competition we real-life realtors are now encountering since Zillow literally moved into our neighborhoods.
There’s no doubt that our industry has become more and more automated. For example, at a click-of-a-button Zipform fills-in by default, many of our negotiated / assumed time tables without us giving it much of a thought. Then add to the equation people’s desire for a tech-easy life, not to mention the ever-present debate that realtors get paid too much “for nothing”, it’s almost as though real-life realtors are becoming something of the past.
However, I am not the least bit worried about it.
Don’t get me wrong. There’s no doubt that products like Zipform and similar programs have made our life much easier as professionals. And, there’s no question that Zillow does step on our earning potential toes. But in my 30 years in Real Estate, I’ve learned that at the end of the day, not every decision by a buyer or seller is made strictly on dollars and cents, or objective data alone. The truth of the matter is that the purchase of a home is still grounded in emotion. And last I checked, Siri cannot find that information in her database.
Meaning, she cannot convey why there is value in location. Or understand the history of a home. Or convey the subjective reason why a purchase might be a good fit, even if the comps don’t substantiate it. Siri cannot tell your client which local team’s coaches are the best. Or what growing old might feel like in the home of their dreams. Or where the Christmas tree will fit perfectly in the house.
In the day of robot competition, it is important to remember that not a single computer or software can create emotion or comprehend the needs of your clients.
But you, as a non-robot realtor, can. You can empathize with the needs of your client. You can find the creative ways to close the deal. You can seek and find the house with the exact nuances your special clients need.
But you (in the day of complacency), must make the commitment to click the box and not act like a human robot. Instead, put your real-life human personality on and continue to perform like the passionate realtor you are, selling your clients the house of their dreams. Flaws and all, real-life realtors are still the best deal in town.
The Six Things to Remain a Real-Life Realtor, Not a Robot