Bob Milliken, June 2018
Recently I had the pleasure of selling a home in Newport Beach. It was not a slam dunk by any means, but turned out to be gratifying and I’d like to share the experience with you. For the newer Agents and Brokers this might help you make more money in the long run. For the more experienced group, it’s a gentle reminder that the old fashion ways still work and might even be better.
I’m talking about presenting offers in person to the seller. I know, I hear you saying “the Listing Agent won’t let me”. Well, he will if you tell him your client won’t let him present your offer, and by law all offers must be presented. I’m telling you, we have more of a chance of selling the home if we put a little more effort into representing our clients.
My client is the daughter of a good friend who I have known for over 30 year. Prior to presenting the offer I knew we were facing a multiple offer situation. It was important to write this offer in a way to make it stand out and show how serious we were.
The listing agent was kind enough to make an appointment for me to present my offer. Upon presenting the facts about the offer and making the offer personal, the sellers actually became interested in the buyers and I am convinced without that personal touch, my offer would have been just another offer and possibly over looked. I did the best job I could do for my client and it worked.
I challenge each and every one of you, new to the business or seasoned professional, the next offer you write, make it a point to present the offer yourself. It’s part of doing the best job possible for your clients.