Register Here
COURSE OVERVIEW
This course is specifically designed to help residential real estate agents and brokers enhance their skills in pricing properties, creating comparative market analyses (CMAs), and guiding clients through the complexities of valuation.
The course begins by putting the CMA in context on the spectrum of valuation services—which also includes appraisals, automated valuation models (AVMs), and broker price opinions (BPOs). In addressing the core CMA activity of determining selling and offer prices, the course offers substantial guidance on comparables and adjustments, including using RPR® tools for these purposes.
Pricing Strategies: Mastering the CMA pays special attention to Article 11 of the REALTOR® Code of Ethics, which defines the roles and responsibilities that REALTORS® must honor and uphold as they prepare their opinions on property value and price. In addition, the course provides step-by-step guidance on how to prepare and deliver a comprehensive CMA Report, work with appraisers and appraisal reports, and how to keep one’s pricing skills up-to-date and honed.
This course is the main requirement for the Pricing Strategy Advisor (PSA) certification and is an approved elective for the Accredited Buyer’s Representative® (ABR®) designation and the Seller Representative Specialist (SRS) designation.
COURSE OBJECTIVES:
- Understand the purpose and benefits of CMAs
- Describe terminology of pricing and valuation
- Learn the Code of Ethics as it relates to pricing
- Identify appropriate comparables, and where to find information about them
- Learn the role of supply and demand in pricing
- Know how to adjust comparables
- Identify specific challenges and special situations in making adjustments
- Understand how to work with appraisers
- Determine how to hone your pricing skills and practices
To learn more about the Pricing Strategy Advisor Certification (PSA from NAR), please visit www.nar.realtor.